Prime Feel is a fast-growing home and kitchen brand on Amazon UK. Since launching in 2020, the company has scaled rapidly, handling up to 15,000 monthly shipments, with peaks reaching 80,000. By early 2025, Prime Feel faced growing pains in managing its expanding operations and turned to Mercium for support.
The Challenge
Prime Feel’s supply chain issues were threatening growth and customer experience. The main challenges included:
Frequent logistics delays: Documentation errors and incomplete customs filings caused repeated shipment hold-ups. Timelines varied widely between carriers, creating unpredictable delivery schedules and risking lost sales during peak demand.
Fragmented operations: Multiple freight forwarders, agents, and warehouse providers led to inconsistent communication and limited accountability. This raised costs through overlapping fees and left Prime Feel without a single partner responsible for resolving issues quickly.
Unstable inventory: Limited warehousing support meant inventory often ran out during high-demand periods, leading to stockouts on Amazon. At the same time, excess inventory sometimes sat idle, tying up cash flow and adding storage expenses. This volatility disrupted sales momentum and customer satisfaction.
The Solution
Mercium became Prime Feel’s single supply chain partner, freight, and fulfillment under one accountable structure.
Freight & Logistics Optimization: Mercium managed end-to-end freight operations, including factory pickups in China, consolidation of shipments, customs clearance, and last-mile delivery in the UK. Each step was closely tracked, eliminating delays caused by documentation errors and ensuring shipments cleared customs on the first attempt.
Integrated 3PL & Fulfillment: Prime Feel gained access to Mercium’s UK-based warehousing and fulfillment network, which provided Amazon-ready packaging, palletizing, and order dispatch. Advanced inventory tracking ensured stock was replenished on time, preventing costly stockouts while avoiding excess holding costs.
Cost Efficiency & Faster Lead Times: By leveraging direct factory access and consolidated shipments, Mercium reduced freight costs significantly. Streamlined coordination across freight, and fulfillment shortened lead times from several months to just weeks, allowing Prime Feel to stay agile and competitive in a fast-moving marketplace.
With these changes, Prime Feel secured competitive pricing, maintained reliable stock flow, and scaled without operational strain.
Conclusion
By consolidating Prime Feel’s fragmented supply chain into one efficient system, Mercium eliminated delays, reduced costs, and stabilized inventory management. This transformation gave Prime Feel the operational strength to match larger competitors and the confidence to continue expanding its product range in Amazon’s fast-moving marketplace.
