Case Studies

Bolt Rush Streamlines Supply Chain for Launch

Case Studies

Bolt Rush Streamlines Supply Chain for Launch

Case Studies

Bolt Rush Streamlines Supply Chain for Launch

How Mercium Powered Bolt Rush’s Market Launch

Sep 16, 2025

supply chain management
supply chain management
supply chain management

Table of Contents

Table of Contents

Table of Contents

Bolt Rush is a fast-growing consumer brand preparing for its first major launch in the UK and Europe. With demand projections of 10,000+ units in the first quarter, the company required a supply chain built for speed, cost efficiency, and reliability.

Challenges

Bolt Rush’s market launch was at risk due to critical supply chain gaps:

  1. Compliance risks at customs: Documentation requirements for EU and UK markets were unclear, creating exposure to penalties, shipment holds, and delays.

  2. Delays in product development: Sample approvals were inconsistent, with weeks lost due to poor communication and lack of structured timelines. This threatened production schedules and created uncertainty around quality expectations.

  3. Lack of logistics and inventory structure: Without a reliable logistics partner, Bolt Rush struggled to plan freight bookings, customs clearance, and warehousing. The absence of inventory tracking increased the risk of stockouts, while no 3PL support meant they could not fulfill Amazon orders efficiently.

Solution

Mercium became the operational backbone for Bolt Rush, building a supply chain that was fast, compliant, and scalable.

  1. Verified sourcing & compliance: Connected Bolt Rush directly with audited factories in China, backed by transparent contracts and on-site quality checks. This reduced procurement risks, eliminated unnecessary intermediaries, and ensured all products met EU/UK compliance standards before shipping.

  2. Faster product development: Introduced structured sampling processes with fixed timelines, multiple inspection stages, and clear approval checkpoints. This streamlined development cycle cut delays significantly and ensured consistent product quality before mass production began.

  3. End-to-end logistics & 3PL support: Managed the entire logistics chain, including freight booking, customs documentation, and delivery into the UK. Provided UK-based 3PL warehousing with real-time inventory tracking, Amazon-ready packaging, and order fulfillment. This eliminated stockouts, reduced warehousing errors, and kept product availability aligned with launch demand.

Conclusion

For Bolt Rush, overcoming supply chain uncertainty was critical to a successful market launch. By delivering verified sourcing, faster approvals, and full 3PL logistics support, Mercium transformed fragmented operations into a reliable system built for growth. The result was not just an on-time launch but a foundation that gave Bolt Rush the confidence and scalability of an established global brand.

FAQ

Answers to your questions

Get quick answers to frequently asked questions about our services

How do we support small businesses or first-time UK importers?

1. Step-by-Step Guidance: We walk new importers through the entire import process from EORI registration to final customs clearance along with Clear instructions are provided on commercial invoices, packing lists, and declaration requirements. 2. Documentation Assistance: We help ensure all documents are complete and accurate to prevent customs delays or rejections along with support with HS code classification, valuation, and origin declarations. 3. Use of Our Deferment Account: Small businesses that don’t yet have a deferment account can use ours to settle duties and VAT immediately, speeding up the clearance process. 4. Transparent Pricing: We offer clear, upfront quotes with no hidden charges that is ideal for small businesses managing tight budgets. 5. Communication & Education: We explain customs procedures in plain language, and remain accessible via phone/email throughout the process 24/7. 6. Optional Turnkey Services: From port clearance to final delivery, we offer DDP/DAP support, letting small businesses focus on sales rather than logistics.

What makes our transport solution more cost-effective than competitors?

Our transport services are competitively priced thanks to: * Owned fleet and direct port access, reducing third-party handling costs * Integrated warehousing + delivery workflows that minimize transfer time and costs * Large pallet network partnerships, giving us national reach at competitive groupage rates * Real-time route optimization and tracking, cutting down on fuel use and delivery errors This hybrid model enables us to offer scalable, flexible, and affordable logistics tailored to each client’s needs.

How do we help importers delay VAT or duty through bonded storage?

We assist importers in using bonded storage to manage their cash flow more efficiently by deferring import VAT and customs duty payments. Here’s how: 1. While the goods are in the bonded facility, no VAT or duty is payable. 2. Importers only pay customs duties and VAT when the goods are removed from the warehouse and released for free circulation in the UK market. 3. If goods are re-exported directly from the bonded warehouse to another country, no UK VAT or duty is paid at all. 4. This is ideal for businesses that import into the UK only for storage or redistribution abroad. 5. By deferring VAT/duty, importers retain working capital that can be used for other business operations.

Are we supporting any ecommerce or Amazon sellers? How?

Yes, we actively support eCommerce and Amazon sellers, offering a comprehensive suite of warehousing and fulfillment services tailored to online retail operations. Here’s how we help them: * FBA Prep Services: We prepare inventory for Amazon fulfillment centers by providing labeling, bundling, polybagging, and compliance checks in line with Amazon’s strict FBA requirements. * FBM (Fulfilled by Merchant) Support: For clients using Amazon FBM or other marketplaces (e.g., Shopify, eBay, Etsy), we pick, pack, and dispatch orders directly to end customers using integrated courier services. * Returns Handling: We process returns from end-customers, perform quality checks, and restock or dispose of goods based on seller instructions. * Storage of Imported Goods: Sellers can store goods duty-free in our bonded warehouse and move inventory gradually based on sales volume, reducing upfront tax liabilities. Our services allow eCommerce brands and Amazon sellers to scale efficiently, maintain compliance, and reduce operational overhead.

Do we offer short-term and long-term storage contracts? Explain?

Yes, we offer both short-term and long-term storage solutions, depending on our clients’ needs: * Short-term storage: Ideal for seasonal stock, promotional campaigns, or temporary overflows. Clients benefit from flexible, pay-as-you-go options with minimal commitment—perfect for fast-moving eCommerce or project-based storage. * Long-term storage: Tailored for bulk inventory, slow-moving goods, or bonded stock awaiting customs clearance or distribution over time. We offer favorable rates for extended stays, with options to combine storage with value-added services like pick & pack or relabeling. Our flexibility allows clients to scale up or down as needed, while only paying for the space and services they use. This agility makes us a strong partner for both growing startups and established brands.

FAQ

Answers to your questions

Get quick answers to frequently asked questions about our services

How do we support small businesses or first-time UK importers?

1. Step-by-Step Guidance: We walk new importers through the entire import process from EORI registration to final customs clearance along with Clear instructions are provided on commercial invoices, packing lists, and declaration requirements. 2. Documentation Assistance: We help ensure all documents are complete and accurate to prevent customs delays or rejections along with support with HS code classification, valuation, and origin declarations. 3. Use of Our Deferment Account: Small businesses that don’t yet have a deferment account can use ours to settle duties and VAT immediately, speeding up the clearance process. 4. Transparent Pricing: We offer clear, upfront quotes with no hidden charges that is ideal for small businesses managing tight budgets. 5. Communication & Education: We explain customs procedures in plain language, and remain accessible via phone/email throughout the process 24/7. 6. Optional Turnkey Services: From port clearance to final delivery, we offer DDP/DAP support, letting small businesses focus on sales rather than logistics.

What makes our transport solution more cost-effective than competitors?

Our transport services are competitively priced thanks to: * Owned fleet and direct port access, reducing third-party handling costs * Integrated warehousing + delivery workflows that minimize transfer time and costs * Large pallet network partnerships, giving us national reach at competitive groupage rates * Real-time route optimization and tracking, cutting down on fuel use and delivery errors This hybrid model enables us to offer scalable, flexible, and affordable logistics tailored to each client’s needs.

How do we help importers delay VAT or duty through bonded storage?

We assist importers in using bonded storage to manage their cash flow more efficiently by deferring import VAT and customs duty payments. Here’s how: 1. While the goods are in the bonded facility, no VAT or duty is payable. 2. Importers only pay customs duties and VAT when the goods are removed from the warehouse and released for free circulation in the UK market. 3. If goods are re-exported directly from the bonded warehouse to another country, no UK VAT or duty is paid at all. 4. This is ideal for businesses that import into the UK only for storage or redistribution abroad. 5. By deferring VAT/duty, importers retain working capital that can be used for other business operations.

Are we supporting any ecommerce or Amazon sellers? How?

Yes, we actively support eCommerce and Amazon sellers, offering a comprehensive suite of warehousing and fulfillment services tailored to online retail operations. Here’s how we help them: * FBA Prep Services: We prepare inventory for Amazon fulfillment centers by providing labeling, bundling, polybagging, and compliance checks in line with Amazon’s strict FBA requirements. * FBM (Fulfilled by Merchant) Support: For clients using Amazon FBM or other marketplaces (e.g., Shopify, eBay, Etsy), we pick, pack, and dispatch orders directly to end customers using integrated courier services. * Returns Handling: We process returns from end-customers, perform quality checks, and restock or dispose of goods based on seller instructions. * Storage of Imported Goods: Sellers can store goods duty-free in our bonded warehouse and move inventory gradually based on sales volume, reducing upfront tax liabilities. Our services allow eCommerce brands and Amazon sellers to scale efficiently, maintain compliance, and reduce operational overhead.

Do we offer short-term and long-term storage contracts? Explain?

Yes, we offer both short-term and long-term storage solutions, depending on our clients’ needs: * Short-term storage: Ideal for seasonal stock, promotional campaigns, or temporary overflows. Clients benefit from flexible, pay-as-you-go options with minimal commitment—perfect for fast-moving eCommerce or project-based storage. * Long-term storage: Tailored for bulk inventory, slow-moving goods, or bonded stock awaiting customs clearance or distribution over time. We offer favorable rates for extended stays, with options to combine storage with value-added services like pick & pack or relabeling. Our flexibility allows clients to scale up or down as needed, while only paying for the space and services they use. This agility makes us a strong partner for both growing startups and established brands.

FAQ

Answers to your questions

Get quick answers to frequently asked questions about our services

How do we support small businesses or first-time UK importers?

1. Step-by-Step Guidance: We walk new importers through the entire import process from EORI registration to final customs clearance along with Clear instructions are provided on commercial invoices, packing lists, and declaration requirements. 2. Documentation Assistance: We help ensure all documents are complete and accurate to prevent customs delays or rejections along with support with HS code classification, valuation, and origin declarations. 3. Use of Our Deferment Account: Small businesses that don’t yet have a deferment account can use ours to settle duties and VAT immediately, speeding up the clearance process. 4. Transparent Pricing: We offer clear, upfront quotes with no hidden charges that is ideal for small businesses managing tight budgets. 5. Communication & Education: We explain customs procedures in plain language, and remain accessible via phone/email throughout the process 24/7. 6. Optional Turnkey Services: From port clearance to final delivery, we offer DDP/DAP support, letting small businesses focus on sales rather than logistics.

What makes our transport solution more cost-effective than competitors?

Our transport services are competitively priced thanks to: * Owned fleet and direct port access, reducing third-party handling costs * Integrated warehousing + delivery workflows that minimize transfer time and costs * Large pallet network partnerships, giving us national reach at competitive groupage rates * Real-time route optimization and tracking, cutting down on fuel use and delivery errors This hybrid model enables us to offer scalable, flexible, and affordable logistics tailored to each client’s needs.

How do we help importers delay VAT or duty through bonded storage?

We assist importers in using bonded storage to manage their cash flow more efficiently by deferring import VAT and customs duty payments. Here’s how: 1. While the goods are in the bonded facility, no VAT or duty is payable. 2. Importers only pay customs duties and VAT when the goods are removed from the warehouse and released for free circulation in the UK market. 3. If goods are re-exported directly from the bonded warehouse to another country, no UK VAT or duty is paid at all. 4. This is ideal for businesses that import into the UK only for storage or redistribution abroad. 5. By deferring VAT/duty, importers retain working capital that can be used for other business operations.

Are we supporting any ecommerce or Amazon sellers? How?

Yes, we actively support eCommerce and Amazon sellers, offering a comprehensive suite of warehousing and fulfillment services tailored to online retail operations. Here’s how we help them: * FBA Prep Services: We prepare inventory for Amazon fulfillment centers by providing labeling, bundling, polybagging, and compliance checks in line with Amazon’s strict FBA requirements. * FBM (Fulfilled by Merchant) Support: For clients using Amazon FBM or other marketplaces (e.g., Shopify, eBay, Etsy), we pick, pack, and dispatch orders directly to end customers using integrated courier services. * Returns Handling: We process returns from end-customers, perform quality checks, and restock or dispose of goods based on seller instructions. * Storage of Imported Goods: Sellers can store goods duty-free in our bonded warehouse and move inventory gradually based on sales volume, reducing upfront tax liabilities. Our services allow eCommerce brands and Amazon sellers to scale efficiently, maintain compliance, and reduce operational overhead.

Do we offer short-term and long-term storage contracts? Explain?

Yes, we offer both short-term and long-term storage solutions, depending on our clients’ needs: * Short-term storage: Ideal for seasonal stock, promotional campaigns, or temporary overflows. Clients benefit from flexible, pay-as-you-go options with minimal commitment—perfect for fast-moving eCommerce or project-based storage. * Long-term storage: Tailored for bulk inventory, slow-moving goods, or bonded stock awaiting customs clearance or distribution over time. We offer favorable rates for extended stays, with options to combine storage with value-added services like pick & pack or relabeling. Our flexibility allows clients to scale up or down as needed, while only paying for the space and services they use. This agility makes us a strong partner for both growing startups and established brands.

Your journey begins in one click

Contact us today and get expert help designed around your needs

Get A Quote

Our services

background-dots

Your journey begins in one click

Contact us today and get expert help designed around your needs

Get A Quote

Our services

background-dots

Your journey begins in one click

Contact us today and get expert help designed around your needs

Get A Quote

Our services

background-dots