How Mercium Powered Bolt Rush’s Market Launch

Bolt Rush is a fast-growing consumer brand preparing for its first major launch in the UK and Europe. With demand projections of 10,000+ units in the first quarter, the company required a supply chain built for speed, cost efficiency, and reliability.

Challenges

Bolt Rush’s market launch was at risk due to critical supply chain gaps:

1. Compliance risks at customs: Documentation requirements for EU and UK markets were unclear, creating exposure to penalties, shipment holds, and delays.

2. Delays in product development: Sample approvals were inconsistent, with weeks lost due to poor communication and lack of structured timelines. This threatened production schedules and created uncertainty around quality expectations.

3. Lack of logistics and inventory structure: Without a reliable logistics partner, Bolt Rush struggled to plan freight bookings, customs clearance, and warehousing. The absence of inventory tracking increased the risk of stockouts, while no 3PL support meant they could not fulfill Amazon orders efficiently.

Solution

Mercium became the operational backbone for Bolt Rush, building a supply chain that was fast, compliant, and scalable.

1. Verified sourcing & compliance: Connected Bolt Rush directly with audited factories in China, backed by transparent contracts and on-site quality checks. This reduced procurement risks, eliminated unnecessary intermediaries, and ensured all products met EU/UK compliance standards before shipping.

2. Faster product development: Introduced structured sampling processes with fixed timelines, multiple inspection stages, and clear approval checkpoints. This streamlined development cycle cut delays significantly and ensured consistent product quality before mass production began.

3. End-to-end logistics & 3PL support: Managed the entire logistics chain, including freight booking, customs documentation, and delivery into the UK. Provided UK-based 3PL warehousing with real-time inventory tracking, Amazon-ready packaging, and order fulfillment. This eliminated stockouts, reduced warehousing errors, and kept product availability aligned with launch demand.

Conclusion

For Bolt Rush, overcoming supply chain uncertainty was critical to a successful market launch. By delivering verified sourcing, faster approvals, and full 3PL logistics support, Mercium transformed fragmented operations into a reliable system built for growth. The result was not just an on-time launch but a foundation that gave Bolt Rush the confidence and scalability of an established global brand.