Trusted Logistics Partner for Global Brands: The Aukey Case

Aukey is a global consumer electronics brand, trusted for its innovative accessories, appliances, home products and furniture. With a strong presence in international markets, Aukey needed a logistics partner who could manage high-value, regulated shipments from China to the UK while ensuring full compliance and timely delivery.

Challenges

• Regulatory Compliance: Importing electronics, batteries, and household appliances and furniture into the UK/EU required strict adherence to safety and quality standards, including CE marking, RoHS compliance, and lithium battery transport rules. Any missing certification or incorrect declaration could result in shipments being held at ports, fines, or forced re-exportation risks that would stall sales and damage brand credibility.

• Safety in Transit: Aukey’s cargo included fragile items and products with lithium-ion batteries, both of which are high-risk during long sea voyages. Without reinforced packaging and correct handling protocols, the goods faced threats of moisture damage, breakage, or even hazardous incidents in transit. Previous shipments with other providers had faced minor damages, underlining the need for tighter protective measures.

• Seasonal Deadlines: Key shipments were tied to Black Friday and Christmas campaigns, where missing even a few days would mean lost sales opportunities and disrupted retailer commitments. Aukey needed assurance that their cargo would clear customs without delay and arrive at UK warehouses ahead of schedule to meet promotional timelines.

Solution & Results

• End-to-End Compliance Assurance – Mercium took ownership of every regulatory requirement, from product licensing and safety certifications to customs declarations. Documentation was verified before departure, ensuring that shipments met all UK/EU import standards. This proactive compliance management eliminated clearance delays and protected Aukey from costly disruptions.

• Specialized Cargo Handling – Mercium implemented reinforced export packaging tailored to electronics and lithium-ion products, using moisture barriers, impact-resistant cartons, and controlled load planning. This ensured fragile appliances and battery-powered goods remained intact throughout the sea freight journey, arriving in the UK in sellable condition without loss.

• On-Time Delivery – By optimizing sea freight scheduling and securing warehousing capacity in advance, Mercium ensured that shipments arrived ahead of seasonal deadlines. This reliability allowed Aukey to stock distributors and online channels on time, successfully launching their Black Friday and Christmas campaigns without disruption.

Conclusion

For a global brand like Aukey, supply chain reliability is non-negotiable. Mercium provided more than just freight forwarding, we delivered compliance assurance, operational efficiency, and on-time performance that safeguarded both revenue and reputation. By removing risks from complex electronics shipping, Aukey entered the UK market with confidence and consistency.