Shield Pakistan Strengthens Distribution with Mercium’s End-to-End Logistics Support

Shield Pakistan is a household name in oral care and hygiene, with products trusted by millions of families across the country. To maintain its market leadership, Shield requires flawless distribution, ensuring products are always available on pharmacy shelves, supermarkets, and retail outlets. With growing demand, the company sought a logistics partner who could manage high-volume product flows while maintaining accuracy and consistency.

Challenges

• Scalability under pressure: Surging nationwide demand placed heavy strain on Shield’s warehousing and distribution network. Existing systems struggled to keep pace with increasing order volumes, creating risks of delayed restocking and reduced availability at key retail locations.

• Operational complexity: The company’s diverse product range required accurate labeling, sorting, and palletizing at scale. Without strict process controls, errors in handling could slow distribution, cause inventory mismatches, and lead to costly rework.

• Delivery reliability: With thousands of retail outlets relying on timely replenishment, even minor dispatch errors or delays could result in empty shelves, lost sales opportunities, and reputational impact in a competitive FMCG market.

Solution & Results

• Structured warehousing: Mercium implemented a warehouse system that clearly organized inflows and outflows, ensuring fast retrieval and accurate inventory tracking. This eliminated bottlenecks during peak demand and created a stable foundation for scaling operations.

• Optimized handling: Labeling, sorting, and palletizing were carried out with standardized process controls, reducing the risk of human error. This improved order accuracy, minimized product mix-ups, and allowed Shield to maintain consistent supply to all distribution points.

• Reliable loading & dispatch: With well-defined loading protocols and real-time oversight, shipments were prepared faster and dispatched on schedule. This secured dependable delivery timelines and strengthened Shield’s ability to meet market demand without disruption.

Conclusion

By partnering with Mercium, Shield streamlined its entire logistics cycle from warehouse management to last-mile delivery. This not only improved supply chain efficiency but also safeguarded brand reliability in a competitive FMCG market. With Mercium’s scalable logistics framework, Shield is well-positioned to handle future growth without compromising consistency or customer trust.